Let’s get to the heart of it: Valentine’s Day gifting can be a conundrum. Whether you plan an impromptu trip to Paris, make dinner reservations months in advance, or prefer a cozy night in – there’s simply no occasion quite like February 14th to make yourself or your loved ones feel special. That’s why we created the perfect guide for the most memorable Tuesday of the year.

For her

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Perhaps it’s a month-old situationship or perhaps you’ve been together for decades – regardless, the sweetest part about gifting jewelry is that a little piece of you remains with her forever. Unlike flowers. As she slips on the show-stopping Aphrodite Necklace, the eye-catching Niamh Earrings or the glittering Chandra Ring – all she’ll be thinking of is your thoughtfulness.

For FRIENDS

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You’re not romantically involved with them – but that’s no excuse. Valentine’s Day is simply a welcome reminder to ensure that the people in your life feel valued. For our part – senior content manager Camila J. chose the sparkling Fern Earrings/Teasdale Studs for her sister; editor Nikita D. has her eye on a delicate heart-shaped Jane Necklace for her daughter; and graphic designer Alexis C. just can’t pass up on matching Sullivan Bands with her best friend.

For YOU

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Looking beyond the roses and heart-shaped candy – Valentine’s is essentially a day wholly and solely dedicated to love: and what’s better than investing in self-love and self-care? Pamper yourself with the statement Marama Ring.

For HIM

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There’s nothing more joy-inducing than receiving jewelry unexpectedly. Especially when it’s our uniquely engravable Bearberry Set crafted in ethical 14K gold, which accommodates both surface and secret messages (inscribed inside the band).

IF YOU SIMPLY CAN’T DECIDE

Give them the gift of choice.