bold. vibrant. playful

We’re ditching traditional designs and exorbitant markups. We believe fine jewelry should be colorful, fun, and affordable. Our founder, Ashita Dhadda, was inspired by growing up in New York City- the city that radiates energy, style, and charm. Maybe we overdid it, but we visited each location to draw inspiration from the beautiful architecture and scenery before designing and naming each piece.


manhattan
manhattan
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The beautiful beaches in the Hamptons inspired our elegant and effortless Hampton pieces.

Madison
Madison
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The vibrant displays in department store windows along Madison Avenue inspired our colorful Madison collection.

sullivan st
sullivan st
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The vibrant displays in department store windows along Madison Avenue inspired our colorful Madison collection.

soho
soho
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The deep blue color of the Hudson river inspired our incorporation of beautiful blue sapphires in our Chelsea band.

Jane’s carousel
Jane’s carousel
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The chic style seen on the streets of soho inspired our staple Soho huggies that can elevate any outfit.

Queens
Queens
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The vibrant flowers in the Queens Botanical garden inspired the variety of colors available in our Queen band.

Brooklyn
Brooklyn
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The architecture of the Brooklyn Bridge inspired the spiral design in our Brooklyn Band