We create jewelry as spectacular and distinctively elegant as you are.
Our made-to-order collection of ASHITA pieces combines heirloom-quality
materials with modern aesthetic sensibilities. Each curated edit is thoughtfully
designed for everyday wear – while retaining our characteristic glamour.
Minimal and sleek with a touch of the je ne sais quoi that makes our
jewelry unforgettable.


Our visual masterpieces are crafted in fair-trade, ethical and eco-friendly 14k gold with VS clarity lab-grown diamonds. As they are lovingly passed down through generations, ASHITA purchases represent your legacy of revering our Earth, supporting local communities and reducing waste.


ASHITA debuted in 2020 with colorful fine jewelry, disrupting an industry
that relied heavily on monochromatic tones. These immensely loved
limited-edition pieces can still be found under our New York Love Story
Collection. Since then, we’ve become recognized for our signature bold,
conceptual designs. Our permanent collections are described as
must-have modernist classics that transcend time.



A woman-owned and women-led endeavor – we conceptualized
ASHITA as a paradise for professional women. Every day, we work to
achieve a more utopian world, through our annual mentorship and
resource program that supports young female interns as they
transition out of college.


Elegant and refined – ASHITA jewelry is reflective of the everlasting
allure of NYC. All our pieces are designed and artisan-manufactured
in this city of our dreams.