We’re raising the bar

As a company, we are committed to providing you with transparency on our pricing, manufacturing processes, and impact on the environment. We set the bar high for ourselves to provide you with the best possible product and service while keeping our ethical and social responsibilities in mind.

Our Promise to you


Say bye bye to overpaying for your jewelry. We’ve cut out the middle man. No supplier, no distributor, and no storefront sales means no exorbitant price tag. Designed and made by us in Manhattan, our luxurious pieces

Our Story
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Team photo


We exclusively use the highest quality of 14-karat gold and our diamonds adhere to the Kimberley process. At ASHITA we value diversity, fairness, and sustainability. While ensuring all of our products are made in the USA, we also take carbon footprint seriously and recycle any waste material lost in our manufacturing process.



At ASHITA we recognize the importance of giving back. Through our Anklet for Ankle initiative, we donate a portion of our proceeds from our anklets to Prosthetics for Change. These funds are used to sponsor artificial limbs for those in need in over 34 countries.

As a female founded company, we work towards empowering and supporting the female figures in our lives. Look out for #HerWeek on our social media and website where we highlight women who have truly made an impact on others.

Social Mission
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Our Craft

Made with Love in New York

We think of fine jewelry as art that requires meticulous dedication so each piece can be created beautifully. From the sketchbook to your hands, everything is crafted in our state-of-the-art manufacturing facility in Manhattan by experts in the field. We use cutting edge 3D printing technology to efficiently create the best designs for you.

Think inside the Box

Our desire to please does not stop at the quality of our intricate designs but also extends into our beautiful eco-friendly recyclable packaging. Every ASHITA purchase comes with a care guide, cleaning cloth, jewelry pouch, and ring sizer. Giving a gift? We got you covered with a beautiful gift bag, wrapping paper, ribbon, and a personalized note card at no additional charge!