Hi, we’re ASHITA.
Made with love in New York, we’re not afraid to be bold. We handle it all, from design and manufacturing all the way to delivering it to your doorstep. We create fine jewelry designed with you in mind.
#Defytraditional.
bold. vibrant. playful
We’re ditching traditional designs and exorbitant markups. We believe fine jewelry should be colorful, fun, and affordable. Our founder, Ashita Dhadda, was inspired by growing up in New York City- the city that radiates energy, style, and charm. Maybe we overdid it, but we visited each location to draw inspiration from the beautiful architecture and scenery before designing and naming each piece.





















Color is a power which directly
influences the soul.
Wassily Kandinsky