Say hello to color.

Your go-to destination for colorful 14k gold jewelry

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Hi, we’re ASHITA.

Made with love in New York, we’re not afraid to be bold. We handle it all, from design and manufacturing all the way to delivering it to your doorstep. We create fine jewelry designed with you in mind.
#Defytraditional.

bold. vibrant. playful

We’re ditching traditional designs and exorbitant markups. We believe fine jewelry should be colorful, fun, and affordable. Our founder, Ashita Dhadda, was inspired by growing up in New York City- the city that radiates energy, style, and charm. Maybe we overdid it, but we visited each location to draw inspiration from the beautiful architecture and scenery before designing and naming each piece.


manhattan
manhattan
Team photo Team photo
The beautiful beaches in the Hamptons inspired our elegant and effortless Hampton pieces.

Madison
Madison
Team photo Team photo
The vibrant displays in department store windows along Madison Avenue inspired our colorful Madison collection.

sullivan st
sullivan st
Team photo Team photo
The vibrant displays in department store windows along Madison Avenue inspired our colorful Madison collection.

soho
soho
Team photo Team photo
The deep blue color of the Hudson river inspired our incorporation of beautiful blue sapphires in our Chelsea band.

Jane’s carousel
Jane’s carousel
Team photo Team photo
The chic style seen on the streets of soho inspired our staple Soho huggies that can elevate any outfit.

Queens
Queens
Team photo Team photo
The vibrant flowers in the Queens Botanical garden inspired the variety of colors available in our Queen band.

Brooklyn
Brooklyn
Team photo Team photo
The architecture of the Brooklyn Bridge inspired the spiral design in our Brooklyn Band

Color is a power which directly
influences the soul.

Wassily Kandinsky

Design Inspiration

our values

Affordable Luxury

ASHITA offers factory-direct fair pricing.

our values

Ethical Standards

ASHITA recycles any material waste lost in our manufacturing process to reduce carbon footprint.  

our values

Jewelry with a Cause

Our #AnkletForAnkle initiative sponsors artificial limbs for those in need in 34 countries.