bold. vibrant. playful
We’re ditching traditional designs and exorbitant markups. We believe fine jewelry should be colorful, fun, and affordable. Our founder, Ashita Dhadda, was inspired by growing up in New York City- the city that radiates energy, style, and charm. Maybe we overdid it, but we visited each location to draw inspiration from the beautiful architecture and scenery before designing and naming each piece.
ASHITA offers factory-direct fair pricing.
ASHITA recycles any material waste lost in our manufacturing process to reduce carbon footprint.
Jewelry with a Cause
Our #AnkletForAnkle initiative sponsors artificial limbs for those in need in 34 countries.